MCDONALD'S CORPORATION (MCD)
Hold

Global Comp +3.6% Beat but US +2.4% Slight Miss; Adj EPS +3% CC Decelerating — Maintaining Hold

Published: By A.N. Burrows MCD | Q3 2025 Earnings Analysis

Key Takeaways

  • Q3 2025 global comp sales +3.6% (vs Street +3.2%); US +2.4% (slight miss vs +2.5%); IOM +3.9%; IDL +6.0%. Systemwide sales +8% (+6% CC) to $36B. Adjusted EPS $3.22 (+3% CC — decelerating from Q2's +5% CC).
  • Loyalty TTM $34B (vs $33B Q2); 90-day active users continuing toward 250M EOY 2027 target. Snack Wraps performance sustained at $2.99. Big Arch UK + chicken category continuing.
  • IDL +6% led by Japan + China share gains. China unit growth on track for 1,000 new restaurants. International value strategy continues working in Europe.
  • US bifurcation persists. Low-income consumer pressure intact. McValue platform continues but only partial offset.
  • Rating: Maintaining Hold. Defensive execution intact but EPS deceleration + full valuation + US near-term pressure limits upside. Fair value range $285-315. Post-print $307.

Results vs. Consensus

MetricQ3 2025StreetBeat/Miss
Global Comp Sales+3.6%+3.2%+40bp beat
US Comp Sales+2.4%+2.5%-10bp slight miss
IOM Comp Sales+3.9%+3.5%+40bp beat
IDL Comp Sales+6.0%+5.0%+100bp beat
Systemwide Sales+8% YoY (+6% CC); $36B~$35BBeat
Adjusted EPS$3.22 (+3% CC)$3.18+$0.04
Loyalty TTM Sales$34B (+$1B QoQ)n/a

Segment Performance

SegmentComp SalesNotable
US+2.4%Slight Street miss; bifurcated consumer; McValue working at margins
IOM+3.9%UK turnaround continues; Big Arch + chicken driving
IDL+6.0%Japan + China; 1,000 China openings on track
Global+3.6%Systemwide +8% to $36B

Key Topics

1. US Slight Miss + Decel Continuing

US comp +2.4% Q3 vs +2.5% Q2 (and below Street +2.5%). Decel reflects continued bifurcated consumer + tougher YoY comps. Adjusted EPS only +3% CC (vs +5% Q2) shows the leverage compression.

"We increased global Systemwide sales by 6% and grew comp sales across all segments, a testament to our ability to deliver sustainable growth even in a challenging environment."
— Chris Kempczinski, CEO

Assessment: US comp trend is the bear talking point. Even with McValue + Snack Wraps + Big Arch + Daily Double, the US comp has not accelerated. Hold thesis intact.

2. Loyalty Sales TTM $34B (+$1B QoQ)

Loyalty sales TTM grew from $33B to $34B in a single quarter. Q3 alone delivered $9B in loyalty sales. Track toward 250M loyalty users by EOY 2027.

Assessment: Loyalty is the structural compounding mechanic. $1B/quarter loyalty sales increase = ~$4B annualized run-rate growth in loyalty. Even with macro pressure, the loyalty flywheel sustains compounding.

3. IDL +6% — Strongest Segment

IDL (International Developmental Licensed) markets +6% — Japan + China + positive across all geographies. China share gains in QSR overall. 1,000 new restaurants opening pace continued.

Assessment: IDL is the highest-growth segment with structural unit expansion tailwind. Even at +6% comp, the +1,000 China stores = additional growth not captured in comps.

4. IOM +3.9% — UK Turnaround Plus Big Arch

UK comp turnaround continuing. Big Arch rollout sustained. Germany + France value strategy working.

Assessment: IOM stability validates international playbook is sustainable, not one-quarter pop.

Market Reaction

  • Stock close Nov 4: ~$310. YTD CY25 +1%.
  • Nov 5 session: Closed ~$307 — -1%. Volume ~3M (~1.1x avg).
  • Sector: QSR peers flat.

Thesis Scorecard

Thesis PointStatus
International execution sustainedConfirmed
Loyalty scalingConfirmed ($34B TTM)
US bifurcation pressureContinued (decel +2.5% → +2.4%)
EPS growth decelerationMaterialized (+3% CC vs +5% Q2)

Action: Maintaining Hold. Fair value range $285-315. Post-print $307.

Independence Disclosure As of the publication date, the author holds no position in MCD and has no plans to initiate any position in MCD within the next 72 hours. Aardvark Labs Capital Research maintains a firm-wide policy of not trading any security we cover. No compensation has been received from McDonald's Corporation or any affiliated party for this research.